Online Auctions

Our Online Only Auction model features all of the benefits of the Auction Marketing Method and blends them with the latest in technology for both buyers and sellers.

Benefits to selling using Redfield Auction Gallery’s dynamic online only system:

  • Full service method of auction from antiques, personal property to vehicles, equipment and real estate.
  • Better presentation of items: Items are showcased and photographed in their natural surroundings
  • Safe, secure environment- Nothing is moved or handled by the public.
  • Everything cataloged with multiple photos per item
  • Because everything is sold in place there is less handling which equals less liability and less breakage
  • Bidding occurs 24/7 worldwide from home or office or even while on vacation
  • Everything is search engine optimized (google, bing, yahoo, etc.)
  • Greater exposure via World-Wide web and advertised across multiple platforms
  • Email notification to proven buyers on our database
  • More time on the market, at least 10 days as compared to one night
  • No large crowds onsite. Therefore, no parking issues.
  • Lower costs as items are not moved from location before sold.

***NOTE*** Most bidding on Dynamic Online Only Auctions comes in on the final days, hours, minutes and seconds of each auction.

Our Online Only platform works well for estates, people that are downsizing, charity/fundraising events, real estate, collections, vehicles and just about anything else.  Contact us for a free auction assessment of your needs.

Online auctions are rapidly growing in the auction industry, making selling and buying easier and more commercially feasible for all parties involved. As time has progressed, and live auctions became synchronized with real-time online bidding, the market place for offering items to the world has and continues to keep growing. Bidders are able to find particular items further and further away, while allowing sellers with niche market pieces from specialty collections to rare and unique items to reach the proper prospective bidders.

United Country | Redfield Group Auctions Inc. integrated the online component to our live auctions over 9 years ago and quickly realized the benefits to both buyers and sellers the role that online bidding played. As time has progressed and technology has constantly improved, we addressed the needs and wants of both buyers and sellers across the nation, and in turn developed our Online Only Auction Program. Through this method of selling, items can be sold remotely in a home or business, or at our auction center in Rainbow City, AL. Not only is this method much more cost effective for sellers, but buyers in many cases, never have to travel until they know they are a successful purchaser of an item(s).

If items are being sold onsite, remotely in a home or business, the first step to selling through a Dynamic Online Only Auction is an auction assessment. Sellers can contact our office and speak with a staff member to schedule an appointment, or can take photos of the location where items are located including aerial photos of rooms, space, items, etc. and send them via email to our office. A representative from our company would come to your home or business where the items are located. The representative would review all assets, logistics of setup and removal, parking, etc. At REDFIELD AUCTION GALLERY we pride ourselves in making sure that we find the simplest, smoothest form of auction for you and your needs.

An Online Only Auction in a home or business can generally be setup by a one or two person team in one day. A team would come to the location to lot, photograph, and catalog all the items to be sold, and portray each lot in its best light for the world to see. We utilize professional software specific to our industry to catalog all of your lots to make sure that everything from the construction of a piece of furniture to the marks on a piece of jewelry are clear and visible for bidders to see. Taking multiple photos of items with strong search engine optimized (SEO) titles descriptions, allows your items to be found on major search engines such as Google, Yahoo, Bing, etc.

Once the auction is setup in the home, and all lots are photographed and cataloged, data is transferred into our proprietary system and posted live for bidding at Once your auction is posted live online, bidding commences immediately for 7-10 days, or whatever predetermined time frame. Lots begin to end 30 seconds apart at a predetermined date and time at which time bidders are either successful or outbid by other buyers. Our dynamic ending feature within our online system is set to handle last minute bids or snipers. If a bid comes in within the last five minutes of a lot’s scheduled closing time, the clock extends several minutes to allow under-bidders the opportunity to bid again. This extension of time continues until bidding has stopped for a set period of time.

Buyer’s from all over the world have come to enjoy this method of auction, as many are not traveling unnecessarily to a sale in hopes of possibly being the high bidder. Through this model bidders do not travel to pick up or arrange to have items shipped until they are the high bidder and have successfully paid for their purchases.  It also allows them to bid on multiple items located at different places at the same time.